Do You Want to Increase Website Conversions and Make Visitors Remember Your Site?
Tips For Increasing Website Ranking and Traffic
Here are some principles to follow so that you can improve your Google and Bing Rankings, gain more traffic and be well on your way toward increasing website ranking
Create a value-packed site, offering coupons and trials on your products or services.
Be sure to include your primary and secondary keywords in the first paragraph or first 25 words of content; place your keywords evenly throughout the document. Include primary keyword in the final paragraph.
Perform sound keyword research, using the right keywords/phrases to attract your target audience.
Place your keyword phrases in the right fields and references within your web page. Such as Title, Description, META tags, Headings, Sub-headings e.g.
Have clean, simple site design – ensure easy navigation, so your customers can go between web pages seamlessly, and find what they want and buy products and services.
Search Engine Submissions and Directories: Be sure to list all your web pages – i.e. every web page and not only your home page. Hire someone as needed. IMPORTANT: Manual submissions are a must. No automation.
Stay up to date when Google makes changes in their search engine algorithm and processes; it is important you make any adjustments necessary to your website. Then your ranking will remain stable (high). Invest in online tools so you can keep track of where your site is in the rankings (What’s My Rank plugin is one such tool)
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze the visitor location and determine which search engine was used; and ANALYZE links from other sites, and which keywords were used to find your store or blog.
Be sure to make your customer’s visit memorable -you do this by giving them valuable things for FREE (coupon codes, reduction coupons, newsletters – yes, try to get them to JOIN your list, by offering a valuable report for Free). 😮
Show your product or service expertise by creating articles for your website – this way, you will be perceived as an expert in your field.
Use simple payment methods – and a variety of pay methods if at all possible (credit card, Paypal, money order, Pay by Phone, check, and via snail mail). For shipment methods, offer discounts when you can (if possible). You want to encourage your customer to RETURN to your site.Crunch the numbers and see if you can afford to offer discounted shipping.
Hire a pro if you don’t have the time to learn WordPress and how to create a site that converts. While it may seem like a lot of money, it will be far LESS costly than making up a website that no one visits.
It’s important to remember that your website should be interactive, and not just appear as a STATIC page. And when you have a discount, a new Blog post, or a special running, make the changes. Your website is a sales tool in your arsenal.
Performing Split Tests: How to Do This
The next step is to work on conversions. I will give you a good list of things to work on, in order to increase your website conversions.
Hi – I am Jan Ashby. As a founding member of the Sakura Project, I understand how to rank high on google. These days, it is imperative that you use video marketing and this is a big part of our flagship product, How to Be First on Google.
We are an organization which likes to help beginners to wordpress:
In the spirit of helping beginners find their way around wordpress (and building blogs), we have developed this course to help you learn wordpress basics – and I provide additional lessons (via video and articles at my blog) to help you get grounded. To get the series on “Creating a WordPress Website: Step by Step”, just go to this Beginners WordPress Page and sign up for the mini e-course, delivered by Aweber.
More important things to know about – are Basic Keyword Research and Importance of Related Keywords. THere is some good free training at John Jarvis Youtube channel
(Videos, for example on “Doing a Keyword Wash“)
As a WordPress beginner, here are some essential & worthwhile things for you to learn:
how to organize a blog post
how to set up your theme & plugins
how to set up a website (Step by Step)
how to add video to your website
how to add widgets to your sidebar
designing your Home page
how to make a Facebook Fan Page
how to get your fan page i.d.
how to create a group on Facebook
how to create Power Point presentations
adding audio & graphics to the presentation
Video SEO: Where You Can Get a PDF
A warrior (Warrior Faraaz) from the famed Warrior Forum has some sound advice on “video seo” – how to craft your titles & descriptions, tips on using keywords inside of Youtube, and what to do to promote, etc. Want to check it? Visit… >> THIS LINK <<
You’ll be able to learn some good on-page SEO advice here.
I will share six of the excellent tips Heidi came up with at her blog – if you want a peek at the rest, click the link at the end. I relate to number 2 – “Build a body of content related to your niche”, as it seems most essential. Equally significant, I feel, is to make a commitment. If you’re going to do a thing, do it right. So lay out a budget, and hire a virtual assistant or a content writer thru iWriter, Fiverr, or NeedanArticle.
You also need a calendar (online calendar or offline) to schedule topics and types of material you’ll publish and how often (slideshow, vlogging, content curation, blog post with lists & recommendations etc.). See my related post – Editorial Content Template.
Here are the first six of Heidi’s 20 blogging tactics
1. Make a commitment to blogging.
Translation: budget and headcount. Someone must be responsible for the creation, publication and distribution of your blog’s content.
2. Build a body of content focused on your niche.
You need at least fifty posts to start to reap search benefits according to Hubspot research. Develop a body of posts covering your brand or business’s top keywords or phrases. 😆 Focus on the words your prospects and customers use, because these may differ from those used within your organization.
3. Develop pillar content.
Determine what information your target market seeks. Among the top options are: Answer customer questions. This is easy to get from customer service and sales. Provide how-to’s. Share recipes and patterns that link to your products.
4. Publish consistently.
Post at least two to three times per week to get most of the benefit of posting multiple times a day per Hubspot research. Think like a publisher. Otherwise, you’ll continually find an excuse for not writing. Create an editorial calendar that helps to focus your content creation efforts.
5. Brand your blog.
Integrate your brand’s attributes into the various elements of your blog design.
6. Optimize your blog for search.
Focus each post on one keyword phrase. This list should be aligned with your search marketing. (Here are fifteen more blog related SEO tips.)
Make your blog as fast as possible. Think Top Gun.
Use a SEO plug-in.
Incorporate both internal and external links. Write guest blog posts to get INBOUND Links
3 Blogging Tactics to Grow Your Audience and Improve Your Connection
Now I am providing you an excellent piece from Famousbloggers.net . It has some really good advice, for new bloggers (WordPress beginners and others) – in the article, it’s explained that you should try to write long, well researched blog posts. Ones that contain facts, figures, charts, and references to “authority sites”. When you link to authority blogs, it is a VALUABLE thing you do – a service to your reader.
I spent a long while researching famous bloggers (authority figures) in my niche, before I began to blog. It is essential you do this, too. When you invest the time, others will know it. It’ll show in your work. Whew – enough advice already!
But seriously, people – I am trying to help you out here. 😎 If you can give examples in your blog posts, and reference authority blogs you’ll be on track. Charts used to illustrate your blog’s point are worthwhile too – as I did HERE <<=
That has proved to be one of my better posts (judging from social sharing, that is).
Anyway here is Famousbloggers.net “3 Ordinary Blogging Tactics to Grow Your Audience” posting:
“That’s because sometimes, traffic comes and goes, unless you make some hook to transform them into readers and subscribers. For instance, I received more than 1500 visitors for the article about 22 ways to make money online. However, after 2 days, my blog traffic’s back to normal. No conversion is made, no increasing in subscribers. You may argue that’s because SU is not a target source of traffic. Then, how’s about targeted traffic through Google? I agree it has a bit more quality, but again, if you don’t create some hook to transform that target into your audience, your blog is pretty doomed. 😕
Audience is different. They can be your RSS subscribers, or they can be someone who visits your blog often. They can even be newcomers who hear about your blog through viral effect. They’re a part of your blog. They tweet and comment on your posts. They spread your blog out. In the long-term, audience contributes greater value to your blog than traffic. <= Thus you want to GROW your audience!
People who can become your audience come from 3 different sources: 😆
People who you networking to. They can be friends or people whom you talk to in an event or conference, who show great interest in your blog and may become your audience prospects.
People who know you through viral effect. They are the people who hear about your blog through the core audience, so they decide to check your blog out to get more information.
People who are from search engines. If you offer much value to them, they may become your audience prospect as well.
And here are the 3 blogging tactics I often see A-list bloggers 😆 apply to grow their audience much more (bigger) …
You may see writing great posts as a top item in many lists, but to what extent a post can be seen as a great post and how could you write one?
The definition about a great post will vary from individual to individual – but according to lots of bloggers, a great post is a post that has 2 or more following characteristics:
From 2000 words and up. This is the first condition of a great post. It doesn’t mean short post is considered not a good post, but because a longer post tends to contain more in-depth information.
It’s deeply researched. You can tell which post is deeply researched before author write it from facts, figures and graphs given in the post. The well-researched post makes readers put more trust into the validity of the information.
Contains lots of examples. I really admire bloggers who write post that has a lot of examples. I don’t know where they take them from, but examples give much more clarity for the content as well as motivate readers. Examples from author’s experience is better because it somehow connects the author’s personal life with readers.
Here are 2 questions that you can always ask yourself to know whether you have written a great post or not
Will this post be helpful to my readers? Will readers are willing to share it with other people?
If you can really answer these two questions after you write … READ MORE
Content Marketing Tips – Ways of Reusing Your Material and Branding Yourself
By JAN ASHBY
Today I’d like to share 4 content marketing tips – these are either great blog posts, slideshows or video.
Let’s start with the video.. this one discusses how you can use old blog posts to create fresh content. It is by Belinda Weaver:
7 Practical Ways to Take Old Material and Create New Media:
Next up, let’s look at Heidi Cohen’s blog posts. She has really good content, so I am confident you’ll like her ideas as much as I do. 😆
She suggests things like collecting your best tweets and placing them within a blog post, OR compiling the best points from one of your presentations into a blog post. Other tips of Heidi’s that I liked were about how to add a soundtrack to convert your presentation into a video and Pinterest tips. In all, she gives you 30 ideas – so here’s a portion of the post:
8 Content Categories That Facilitate Content Creation
One of the biggest challenges content marketers, including B2C, B2B, not-for-product and solopreneurs face, is having enough fresh content to meet customer needs and feed social media.
Interview presenters and/or attendees for short videos or podcasts. Take advantage of the opportunity to speak with presenters and gather their opinions. Make sure that you get their permission.
Take photographs (or let your attendees share theirs). Use pictures of the people at your event to promote the next one by showing how much fun people are having. People like sharing images of themselves.
You can google Editorial Calendar Template and examine some templates; alternatively, if you use WordPress there’s a plugin to help you SCHEDULE and organize your posts. This plugin gives one a FULL view of a Blog Postings calendar (both your “drafts” and scheduled posts); plus you’ll have the ability to Drag & Drop a post from it’s originally scheduled position to a fresh position on the calendar.
The editorial calendar template plugin allows you to edit, and to hover over menu options – then you can MAKE changes as you see fit. To consider this plugin, visitwordpress.org
Alright, now to continue with the content marketing tips, I suggest viewing this slideshow presentation on the design of your blog. This will help you SEE the Big Picture; you need to have a content strategy & examine how your blog content will serve your business and your viewers. Discover, Define, Design, Develop and Deploy:
4 Considerations When Deciding on Your Blog Persona
By Jan Ashby
What do you want to be known as? This is what you should consider, before carving out your blog persona. What are some of your best traits? It could be your sense of humor, your story-telling ability, your “geekiness”, or your good nature. Are you self-effacing, sarcastic, loyal to a fault? You get the idea.
Ponder at length what characteristics are your STRONG points. Then you will be able to create an outline of your blog persona (a.k.a. Superhero)
Draw from Comic Books: Get Those Thoughts Moving!
Once you have made a list of your finest features (reliable, smart, inspiring, funny) you can look through comic books for inspiration and ideas. Keep in mind you can hire someone at Fiver to do some graphics (drawings) for you – you’ll NEED to be able to give the artist an idea of WHAT you want though. That’s why I’m mentioning this guide to help you (as well as the comic bks). 😎
I do want to make one thing clear – if you are planning to have your own business, then you would not necessarily want to use a facade or “character”. You would simply be yourself .. but you can still develop a brand for yourself, and create a caricature drawing of you.
So.. for this you can explore the best facets of your personality and put these on a list. This way, you can decide what kind of expression your persona, or blog superhero, will have. Then you might look at either making an avatar, and/or a caricature drawing that you scan into your computer (this is if you like to draw). There are also artists at fiverr.com who will draw a caricature for your
If you want to pick up a book and do the drawing to create a blog superhero, you might look at Lenn Redman’s book – it’s cheap if you buy it used.
Ways to Brand Yourself: Several Novel Ideas
Now here is a great post on how to brand yourself when you’re a new blogger. It is by Katie Konrath . The idea is basically simple – you devote some time to exploring your niche (via forums, blogs devoted to your niche, webinars, Google groups, Google discussions etc. ). After you’ve attended a webinar, be sure to jot down what you’ve learned – because you’ll turn around and make it into a blog post – that’s right, share what you’ve learned. That is part of how you can become a trusted authority, over time! 😎
You may want to develop the habit of making an outline each time you’ve learned and wish to craft an article or blog post from it. Next you’ll find a way to share something personal – this is how you become known, and injecting humor and personal stories will work to BUILD your following, and your character. Are you starting to get the picture?
You will put your own “personal spin” on what it is you learned at the Webinar or meeting (or by participating in a Google group or at a Forum). You will comment on what you liked the BEST; you might also offer some constructive criticism on how something can be improved (be unafraid).
Also, use what you find as a way of connecting. Katie explains it so well at her blog. Here’s an excerpt –
“When you’re spending tons of time learning about what is going on in your field, you’re probably finding some interesting stuff! So use that to advance your personal brand. Keep a database of interesting resources AND a database of people whom you want to impress with your personal brand. Make sure you keep track of what they’re interested in – and what their concerns and needs are. Then, when you see something in your research that you know they’ll find interesting, email them a link to it with a short note. This works especially well after you just met someone at a networking event, especially if you can find something relevant to the conversation you had with them.
For example, if you were talking to someone about leadership, you might send them a link to a recent TEDx talk by behavioral economist Dan Ariely about what motivates people to take action.
Katie also says that when you’re first starting out, other people aren’t expecting that you’ll be a perfect expert .. But they do LIKE to see enthusiasm, plus they appreciate when you share articles you’ve found or some Noteworthy News item. You can develop a resource list of Experts in your niche, & go find the latest news items (or share what you just learned at a recent webinar) – then email some of the news articles or posts to the experts on your List.
Alright, now it is time to put some thought into creating your blog superhero persona! Yea – this is the FUN part.
It’s practical, common sense to get your people involved prior to an upcoming training. You can create a Facebook group and invite participants to become involved ahead of time. You can gain feedback as to what people would want included in the training, and also members of the group can get acquainted with one another. Or you might want to hold a Tweetchat and involve participants in a discussion.
The sky’s the limit, when it comes to social media. Anything you can do to spark discussion is worthwhile – you could do a survey before the official training event, to discover what the trainees would most like to have covered. If it’s LinkedIn, you could have the participants perform a task within LinkedIn prior to your training; have them get connected with ten new people, or add new skills to their profile.
It will be useful to find out the strengths of your team; then you can determine where, and how, their assets can best be utilized. Why not have each team member fill out a survey or form, to list down talents and abilities?
Try to have your trainees complete a task at one or two of the main social media outlets. Here are some examples of things your students can do:
Tweet chats can keep you abreast of current trends – they are quite informative and are not a waste of your time (contrary to hanging out on Twitter). You can find pre-scheduled tweet chats to attend. A lot of useful information is provided at these events, as an expert guest speaker is normally present. So you can LEARN a lot about your niche – especially if you compile a list of questions to ask ahead of time.
There are certain guidelines to follow. For one, you should set up a stream in Hootsuite ahead of time – so you can follow the conversation and won’t be distracted by the usual noise of the Twitter stream. Ok, once you have set up Hootsuite you will be able to join the discussion at TweetChat. Simply enter a hashtag (#) along with the keyword, and you’re set.
Now you can click on the hashtag on a tweet to view all of the recent tweets surrounding that hashtag. You may want to prepare a few questions to pose, as well.
Twitter Etiquette and Procedure – Important Points
You may want to follow the chat host(s) and guests to browse their posts on previous chats.
You may want to inform people (your Network) that you’ll be attending a tweetchat – it’s supportive of the host, and informs your followers too.
At the tweet chat, a moderator is usually assigned to welcome the guests, and to keep the conversation on track.
When you enter the chat, SCAN the tweets surrounding the hashtag. Find out who is currently speaking. Find out what the “theme” of the chat is.
When asking a question, use the hashtag so everybody can see the question at hand. This is good Twitter Etiquette.
You can greet friends as you see them – but don’t use a hashtag unless it’s something that’s relevant to the topic.
You can share tweets from within the chat with your people, but when you do a re-tweet don’t forget to use the hashtag.
If you want to mute a tweeter, it’s possible to do this within TweetChat. Use the “User Control” area to invoke this function.
You really shouldn’t use a Tweet chat for marketing purposes. Stay on topic.
Social Media for Beginners: Tips to Enhance Your Tweet Chat
Tip: There is Smart pause within TweetChat – this feature is useful as it keeps one from replying to the wrong person
Tip: Some twitter chats have a Facebook group, as well
To get acquainted with LinkedIn, have your students create a profile there. Then why not have them JOIN some groups? It’s best to select a group that is relevant – i.e, an area that interests your student. You can find groups at the top of your LinkedIn home page, btw
Technology: LinkedIn Networking
Activity: Ask participants to set up a LinkedIn account, and give them each a specific task to do. For instance, ask them to find 5 contacts on LinkedIn that they were already acquainted with (via another social platform).
Have the student provide some feedback to several of these people – that is, have them examine each person’s individual Linked In page, and score it for professionalism, level of detail, etc. Finally, ask your pupil to record (via screenshot or paper) what their experience was, and if they had any interaction or feedback from the business person at LinkedIn etc.
For Discussion: What did they like about LinkedIn? Is it a social medium they would like to participate with in the future? What did they like BEST about the platform? Can they see any advantages of using LinkedIn? If so, what?
3. Create a Map of Our Team
Objective: For virtual teams to build up a stronger sense of team unity
Technology: Use a map service such as Google Maps or Bing Maps. If your small business group wants to use a custom or branded map, OpenStreetMap is a good way to go 😕
Activity: Assign each member of your group a unique marker or pushpin. Each team member can place the pushpins onto the map, in order to identify landmarks near them, as well as their hometown
Examples of relevant locations are where a person currently works, the location of corporate headquarters or regional offices and the locations of key customers or vendors. You could also include the city or campus where a participant went to college, the farthest place you’ve ever traveled or the location of your first job.
Action Item for Discussion: Ask the group about how sharing information helps to build team spirit and unity, and how geography may play a role in a person’s work style.
Source: The Big Book of Virtual Team Building Games by Mary Scannell, Michael Abrams and Mike Mulvihill. Published by McGraw Hill.
4. Role Play at Twitter: Resolve a Customer Complaint
Objective: Resolve customer service situations
Activity: Create a Twitter account that simulates a dissatisfied (even angry) customer. Each member of this group should have a specific ROLE to play – have one person be the customer/client, and another be the manager, and another individual perform the role of sales rep. Have all members in your group complete an assignment. That is, the team should try to work as one, in order to come up with a satisfactory solution .
If a solution is not fast enough to make the consumer happy, then a discount should be given on future services, or equipment. And your team should probably design a “customer satisfaction” exit survey, as well.
For Discussion: Have the group report as to HOW they resolved the issue, and what level of satisfaction was ultimately achieved? This can be a great opportunity to discuss communication issues and challenges, and what further measures might have been taken – to IMPROVE upon the customer’s experience. Brainstorm; keep a record of the outcome for your team, and once you’ve completed your tweet chat discussion.. why not add some useful blogs/forums/resources to the record.
5. Tweet Your Training –
Another action item is to make a hashtag for your training session – this is so that attendees can see ALL of the tweets; then, at the close of the training session, the hashtag can be used to list noteworthy blogs, videos, or articles that are helpful (and pertinent to the subject).
6. Discover the strengths each of your team members will bring to the table – if one individual is good with Twitter, have this person write down all the specifics. How many followers he has, how often he tweets, what kind of success is achieved (in terms of CTR or optins or profits); same thing with the next person, who maybe uses Facebook a lot – the team member will record how many friends he has, how many groups, optins etc.
Same thing with the other team members – perhaps someone else is really good with Pinterest, and another is great with Tumblr or Posterous. By the way, did you know that with Posterous (micro-blogging platform) you can connect to Twitter, Flickr, YouTube, Tumblr, Blogger, WordPress & Picasa?
Indeed, if you are one who is technically challenged you might opt for Posterous; a person can actually send their post through email to the team at Posterous, and it’ll be done automatically. (All you have to do is send it to [email protected])
Social Media is a Great Way to Share, Learn, and Get Organized with Your Team
Adding social media to training is a great way to get others’ input; it’s effective to brainstorm new ideas, or simply to get caught up as to what other members of the team have been accomplishing. And facebook groups, or tweet chats, can be wonderful for morale – these are tools that inspire, and shed LIGHT on issues or accomplishments – so how can that be a BAD thing?
I really like the idea of doing #5 Tweet Your Training. And do you know about Twitter cards ?
Once you have yr #twitter cards set up, you should validate . Once your meta tags are live, the Twitter Card Validator ensures everything is running smoothly.
Sources: The Big Book of Virtual Team Building Games by Mary Scannell, Michael Abrams and Mike Mulvihill
Home Business Helps: Use of Related Keywords Will Help Your Home Biz Blog
– By Jan Ashby
An understanding of related keywords is important for your websites. Here is what “related keywords” does for you:
Encourage a lower bounce rate
Provides Google what it wants
Gives cohesive quality to your site
Ties the content together
Provides value to the blog visitor
Speaking directly to #2, which is giving Google what it wants, this can result in better rankings for your various blog pages. You see, google likes it when your material has a “cohesiveness” to it. When the content makes sense to your visitor, Google is HAPPY and your reader is happy – so WHY not work on improving it? 😉
When there is a logical flow from one sentence to the next, it benefits your readers – how? It makes your material easier to digest, and understand. COHESION is the state of being connected, btw. As a writer, you want your words to be connected.
You want your visitors to benefit. One way to achieve this is to edit and re-write your pages. Take care to place most of your SUBJECTS at the start of a sentence.
Here are some things to ask yourself during an edit:
Do my sentences “hang together”? Readers, as they move from 1 sentence to the next, must feel that ea. sentence coheres and MAKES sense with the previous sentence
Consider whether sentences which make up your paragraph have CONTINUITY and a logical flow
TIP – If your sentences can end with a bit of information that is SURPRISING to your blog visitor, all the better. Giving VALUE to a reader will likely cause him/her to remember your blog better – and it will:
lower your bounce rate
increase the chance for “opt-ins” to your newsletter
increase social sharing of your blog or site
Now you still may be scratching your head wondering, what the HECK are related keywords? You may see an example of this by visiting Google.com and scrolling to the bottom of the page once you’ve entered a “search”. You’ll notice a group of words (phrases) at the end of the page – these are related keywords – yup, the ones that Google feels are inter-related. These phrases are the ones you should utilize when doing the PLANNING for your blog post(s).
You may notice (while at Google.com) that some keyword phrases are comprised of 3-word phrases, while others are comprised of 4-word keyword phrases. Occasionally, it will be only 2 . Tip: Try to use the 4 word phrases as much as you can, as these are the TRUE longtail keywords – and they’re easier to rank .
Are you starting to see the power of keywords now – especially the longer ones?? Here is a really good Advanced Keyword video lesson to help you:
A side benefit of improving your writing is that your click through rate can improve, and sales can improve (conversion). A blog should not be stagnant. It can be re-shaped and rewritten. If you perform split tests, you will LEARN from your blog – you’ll discover the PAGES that have low conversions or low click-through’s, and you will edit them.
Experimenting and Split Testing: 2 Ways to Make a Good Blog Better
Hey, I’ll bet you’re excited to realize you can make your blog BETTER! I know I was jazzed, when I understood aboutsplit testing and experimenting. These days, there are Google Experiments – if you go through your Google analytics, you’ll find and explore this.
Alright, one way to improve upon your past blog posts is to seek some input – from a friend or someone online. Ask them whether your post has a good FLOW to it. Additionally, you can do the following:
A/B split testing
Use Google Content Experiments to Track Multiple Goals *
I do hope this brief lesson on keywords has helped you. There are further posts at my blog on the topic too: