How to Win Targeted Visitors to Your Site

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Attract Targeted Visitors to Your Site:  How To

by  Jan  Ashby

I presume you began your online business in order to make money, right?  Okay, well you’re going to have a much better chance of being successful if you market to those people who are SPECIFICALLY interested in your particular product (or service).  Meaning your “target market”.

I’ll give you a sample of what I mean:

Imagine that you run a dog training website (and you prefer poodles) so you wouldn’t want to do seo optimization to attract the wrong crowd – say Pit Bull lovers!   No indeed – you want to try and select “buyer keywords” that are very specific, and then add related keywords to the mix.

SAMPLE:    training miniature poodles      Buyer Keywords Example: Training Miniature Poodles

This is the concept of a “targeted visitor” – a person who is already into your website’s topic before they find your website and see the products and services you offer.  With this in mind, what might be an LSI keyword (related keyword) for this topic?  Google says, “toy poodle training“.

 

With a Targeted Visitor, You’re Halfway There

It’s not hard to deduce WHY the most successful online businesses are those whose traffic is chiefly made up of individuals who are already interested in the products or services offered by that business.  So, as you can see, it’s essential to your success that you create your videos and your individual website pages to contain and focus on the individual keywords that relate to your product or service.  If you can, pinpoint

buyer keywords

to use.

Buyer keywords are those that indicate that an online shopper is fairly FAR along in the shopping process – thus, when someone searches on “how to train your poodle“, he/she  is much deeper into the shopping experience than somebody who simply types, “poodle”. This was an example of a

longtail keyword

(how to train your poodle) – the LONGTAIL KEYWORD  is valuable to use and understand (it’s Beginners WordPress 101).

Also, it’s highly likely that your appearances on a given search results page in Google (or Bing) won’t be limited only to pages of your own blog or website.  No indeed – you will also appear in Web 2.0 websites (Youtube, Squidoo, Tumblr, Scribd, HubPages) and directories (and some forums, hopefully).  One of the big search engines is likely to locate and publish many quality “external” resources you have created.  These will include marketing-type materials that you’ve published through social sites, as well as document-sharing sites (Scribd, esnips.com, e-library.net, Calameo.com, yuyu.com, and the famous Docstoc).

Tumblr So, here’s a list of some of the more popular web 2.0 sharing sites I use:

  1. Tumbl’r
  2. Edublogs.org
  3. WordPress.com
  4. Live Journal
  5. Insane Journal
  6.  Weebly
  7. SCRIBD
  8. Wikidot, Wikihow, Wikipedia
  9. Google +

To  see a Full List of “Top 10” Web 2.0 sites, go HERE

Btw, MerchantCircle.com  is a place you can post local material;  ehow is a well-respected site for posting yr content.

 

High-End Buyer: How do You Advertise Online to These People?

 

By setting up your funnel, you will be able to locate the

high-end buyer                                                               High-End Buyer

That is, by setting up your autoresponder properly, you will have a “funnel” in place.  To explain further, you will have a

back-end offer

set up (at least 2, an upsell and a downsell) for the

high-end buyers

who have the money to commit to coaching (or a high-end course) – so, email marketing is one way to present DOWNSELLS and Upsells. There are other ways too, as explained in this excellent tutorial on a back end offer.

If you’d like to understand the basics on setting up an autoresponder, and Upsells & Downsells, Ewen Chia explains it quite well in his book,  How I Made My First Million on the Internet and How You Can To   I’ve read it – and it helped me grasp the concepts.   Jan Ashby WordPress for Beginners

 

 

Keywords Research Explained – An Introduction

Now for a little experiment  – go to Google and enter a generic search term or phrase.  Odds are that near the top of the search engine results, there will be links to external aggregation sites such as YouTube and EzineArticles.  Take note of the many “Web 2.0 sites” I have listed on the page, as you’ll undoubtedly want to use these to, in order to gain exposure and links for your blog or website.

Okay, so.. (in order to ensure you’re receiving the greatest number of targeted visitors to your site) you first need to create a site in which each web page is well- focused – on the longtail keyword phrases you’ll identify.  It is a good idea to map out your blog site structure first; you can either use bubble.us (a great tool) or some other mindmapping tool. 

 

WordPress for Beginners:  Your First Blog !

Once you’ve published your blog, you’ll  be supporting this effort by coming up with branding ideas and new promotional materials (using the relevant keyword terms or

buyer keywords

you’ve finalized).  To keep track of how specific pages of your blog  are performing, you’ll want to USE a tool such as “What’s My Rank” (or some other tracking tool).  Please note that What’sMyRank is a wordpress plugin (paid plugin).

*Note:  Once you’ve published your first blog, remember to submit it to the major search engines .  You can also submit to directories – and if they’re in your niche, all the better !

Microsoft has the Bing search engine and the address is:  http://www.bing.com/docs/submit.aspx

Yahoo’s search engine:  http://search.yahoo.com/

GOOGLE search engine is here:  http://www.google.com/addurl/?continue=/addurl

Don’t expect it to be instantaneous.  Your site will get indexed, but I know that with Yahoo & Bing  Bing Search Engine: Getting Listed , it took a bit of time before I began to SEE any of my web pages show up.

Good Luck with your new blog !

Jan Ashby WordPress for Beginners Instructor

Jan

 

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