Alt Tag SEO: Simple Steps to Prepare Your Image
Hi, I’m Jan Ashby Today’s SEO post is about performing proper seo (search engine optimization) on the images you put in your blog post. Indeed, it is worthwhile to have images within your blog post – but there’s a proper way of doing it, in order to not get penalized by the search engines.
This post is strictly for beginners to WordPress.
If you plan to use a series of images in your post, then I suggest you use a different keyword phrase in every one of them.
Realize that search engines, smart though they may be, do not inherently know what an image is about – in other words, without some sort of metadata, Google and the other search engines are lost. You want to always add “alternate text” to your image description..
Here are the steps:
- Saving the File Name: When you Save the photo or image to your hard drive, give it a keyword-based name (whatever keyword phrase you’ve decided to target)
- Title of Your Image
- Alternate Text
Be on Topic in Choosing Your Image
It is important to realize that your image should be in context – i.e., your chosen image should be relevant to your content ! You would not want to put a photo of a camera for instance, if you were promoting an internet marketing course. You know what I mean – be sure your image makes sense.
Crafting Your Post: Once Inside the Dashboard
Alright, so you’re inside the dashboard, and are ready to do your blog post. You add the image from your hard drive; so what’s next? Well, you need to CLICK on the image – this makes a dialog box apppear, whereupon you can enter both the Alt Tag Title for your image, and the
Once you have entered these two things, you can use “Advanced” to add additional settings. You can make a border around your image, and there’s also the ability to pad your image with a chosen amount of pixels. (I usually enter 5 for my padding)
Alt Tag SEO: Double-Check What You’ve Done
😛 Now the very first time you’re doing this, it is advisable to double-check your work – to ensure that you’ve entered the SAME exact keyword phrase for both Alt Tag Title and for alternate text.
How could you do this? Once you’ve published your post, you could go back into your wordpress editor and take these STEPS:
Find your image, and just click on it. This will bring up 2 tiny icons – you want to click the one on the left. Now you’ll be able to LOOK at what you’ve done; so just verify that your Alt Tag Title and your alternate text do match.
See, that wasn’t so hard was it? ! Now that you’ve given your picture a bit of seo, it’s good news .. because doing this should be beneficial to your blog post, in terms of rankings. Naming an image demonstrates (clearly shows) that your blog content is EVEN more relevant to the subject matter.
Final Thoughts: Doing Alt Tag SEO
One last thing – performing this extra attention to detail on your blog can cause you to ALSO appear in Google Image searches – voila !
To LISTEN to audio version of this post:
If you missed the rundown on who my SEO hints and tips are suited for, watch this introductory video.
WordPress for Beginners
To read a bit more about Alt Tag SEO, visit this authority website (osric.com)
Related Reading: SEO Hints