By Jan Ashby
Today I have 4 excellent posts for you from Heidi Cohen’s blog, and 1 video from Nathaneal Mohr. Heidi puts out solid material, and I’m certain you’ll glean something from these 3 posts.
In this first posting, take a LOOK at her 7 statistics, followed by “7 Actionable items” for improving your content..
Content Marketing: How to Get More Readers
heidicohen.comMonday, March 25, 2013 7:00:23 AM
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention.
Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research.
Source: Heidi Cohen’s Actionable Marketing Blog
Next Up:
Nathaneal Mohr speaks about 3 excellent ways to curate content for your readers. From Google Alerts to Google Reader and other RSS, he runs down the basics for you:
Now back to Heidi Cohen – and a continuation of the same subject – content curation..
In her article “9 Amazing Content Curation Resources“, Heidi speaks of adding value to your curation (how to do this), plus 8 more tips.
She gives you suggestions as to how you can use your community and social sharing, to keep your readership abreast of ALL the latest news & trends: 
9 Amazing Content Curation Resources
heidicohen.comMonday, March 18, 2013 7:00:59 AM
While content marketing quickly went from “what’s that” to “must have” in 2012, the biggest challenges marketers face are producing enough of the right type of content and having resources, both budget and staff, to create content.
Content curation supplements original content for both broadly and narrowly-focused topics. Through the editorial process, it adds original content and provides an opportunity to showcase relevant gems. Three research facts (charts included) and nine amazing curation resources.
Source: Heidi Cohen’s Actionable Marketing Blog
In Heidi’s next post, she provides statistics on “7 Email Marketing factors” that can IMPACT your business. I found it interesting that 60 percent of companies do not design email so it can be read on Mobile devices. Isn’t that surprising (lol)?
Additionally, when it comes to email, less than HALF of businesses use email for post-sale follow-up.
Here are 5 additional action items – to Read the rest of Heidi’s article visit her blog
Strengths:
- Translated important information into a quick easy-to-consume format. (Don’t believe me, check the government version.)
- Highlighted key points in red.
- Written by a nutritionist, a trusted source for this type of information.
- Was timely. It arrived in January when people think about going on or changing their diet. (Who doesn’t want to eat healthy?)
- Has my doctor’s branding. It helps they’re associated with a major NYC hospital.
NOTE: Read Heidi’s full post
7 Email marketing factors
Here are seven email factors based on Marketing Sherpa 2013 Email Marketing Benchmark Report to integrate into your overall content marketing plans.
Lastly is Content Marketing – How to Build Trust
By Heidi Cohen
There are 7 questions which you MUST answer:
- Who are you?
- Why should I purchase from you?
- What makes your company unique?
- Proof (evidence)
READ on..
When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it? Understand that the majority of your content’s visitors are new and you’ve got a matter of seconds to convince them to read your blog, or even better to sign up for your emails. To achieve this, your content marketing must instill trust in your visitors.
Here are seven questions you must answer in order for your content marketing to build trust with prospects and customers. Together with strong design and compelling visuals, they set the basis for… READ MORE
[Useful graphic included!]
Source: Heidi Cohen’s Actionable Marketing Blog
I do hope you’ve gotten something out of the above posts. I know I did! I plan to bring you more good, solid material in the future.
Related Reading: 12 Attributes of a Content Curation Strategy