Do You Want to Increase Website Conversions and Make Visitors Remember Your Site?
Tips For Increasing Website Ranking and Traffic
Here are some principles to follow so that you can improve your Google and Bing Rankings, gain more traffic and be well on your way toward increasing website ranking
Create a value-packed site, offering coupons and trials on your products or services.
Be sure to include your primary and secondary keywords in the first paragraph or first 25 words of content; place your keywords evenly throughout the document. Include primary keyword in the final paragraph.
Perform sound keyword research, using the right keywords/phrases to attract your target audience.
Place your keyword phrases in the right fields and references within your web page. Such as Title, Description, META tags, Headings, Sub-headings e.g.
Have clean, simple site design – ensure easy navigation, so your customers can go between web pages seamlessly, and find what they want and buy products and services.
Search Engine Submissions and Directories: Be sure to list all your web pages – i.e. every web page and not only your home page. Hire someone as needed. IMPORTANT: Manual submissions are a must. No automation.
Stay up to date when Google makes changes in their search engine algorithm and processes; it is important you make any adjustments necessary to your website. Then your ranking will remain stable (high). Invest in online tools so you can keep track of where your site is in the rankings (What’s My Rank plugin is one such tool)
Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze the visitor location and determine which search engine was used; and ANALYZE links from other sites, and which keywords were used to find your store or blog.
Be sure to make your customer’s visit memorable -you do this by giving them valuable things for FREE (coupon codes, reduction coupons, newsletters – yes, try to get them to JOIN your list, by offering a valuable report for Free). 😮
Show your product or service expertise by creating articles for your website – this way, you will be perceived as an expert in your field.
Use simple payment methods – and a variety of pay methods if at all possible (credit card, Paypal, money order, Pay by Phone, check, and via snail mail). For shipment methods, offer discounts when you can (if possible). You want to encourage your customer to RETURN to your site. Crunch the numbers and see if you can afford to offer discounted shipping.
Hire a pro if you don’t have the time to learn WordPress and how to create a site that converts. While it may seem like a lot of money, it will be far LESS costly than making up a website that no one visits.
It’s important to remember that your website should be interactive, and not just appear as a STATIC page. And when you have a discount, a new Blog post, or a special running, make the changes. Your website is a sales tool in your arsenal.
Performing Split Tests: How to Do This
The next step is to work on conversions. I will give you a good list of things to work on, in order to increase your website conversions.
By Jan Ashby
Copyright Life Skills Training Online