WordPress Blog Design: Trust Seals and More
When I typed the term trust seal into the search engine, know what I got? This cute picture:
Okay, I jest. In actuality, the purpose of a blog for business is to make sales, or to get opt-ins to your list. Another important purpose of your blog is to BUILD TRUST.
There are many things you can do to encourage trust 😉 – you can have Trust seals at your website.. no, not the adorable little seal above – the sort of Trust seal that enables your visitors to feel more secure, more at ease. This is especially important when a customer of yours enters the “secure checkout” phase.
Also, if you want to ensure that your WordPress site is secure, you could accomplish this by purchasing an SSL certificate. You can do this for your Facebook page too.